Disney Hit with False Advertising Law Suit Over Rogue One
ST. AUGUSTINE, FLA — Rogue One: A Star Wars Story is at the center of a class action law suit filed on behalf of a group of angry Star Wars fans who claim Disney utilized a bait-and-switch advertising campaign.
In the weeks prior to the spinoff film’s debut, Disney and Lucasfilm released marketing materials on a near daily basis. While many of the commercials varied slightly, fans believed the imagery they were seeing would be reflective of the finished film.
“Where are the classic stormtroopers in the water? Or the back of Vader’s helmet as he stares at a red computer screen? What about K-2SO running with Jyn and Cassian with the death star plans in hand,” asked an irate Joshua Lieberman, the superfan who filed the lawsuit.
Lieberman claims Disney purposely used “bullshots” to hype Rogue One. The derogatory term refers to the use of imagery and dialogue that is created with the sole purpose of misleading the public.
“When my daughter cosplays as Jyn Erso for the premiere and creates a huge sign that reads I REBEL… for that to not be in the film?! She was devastated. You have no idea how nasty Facebook comments can be! Do you know how long it took me to wipe the Death Star designs off of my face?! Who puts that on the character posters, then doesn’t show them in the film like that? Crooks, that’s who!”
Lieberman believes up to 30% of the movie sold to the public failed to make it onto the big screen.
“It’s a shame, because considering how boring the first two hours of the film turned out, they could have used the stuff they cut… I still say ‘The Power that we are dealing with is immeasurable’ to my attorneys at least once a day.”
The group of fans led by Lieberman seek a refund of $14 for everyone who paid to view Rogue One in the state of Florida, along with damages in the amount of $2 billion to cover pain and suffering.
We reached out to Disney but a corporate spokesperson refused to comment on pending litigation. The suit will likely be settled out of court and kept hush hush. However, this case will surely keep the Star Wars marketing team on their toes when releasing teasers and commercials for upcoming Star Wars films, including Episode VIII and Han Solo: A Star Wars Story.
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-William “Willybobo” Bobo
