Rian Johnson Launching ‘Subversive Filmmaker Mode’ TV Setting
Visionary director Rian Johnson has partnered with the UHDA—an alliance of Hollywood studios and consumer electronics manufacturers—to introduce a new TV setting designed to subvert the filmmakers’ creative intent on consumer displays.
The revolutionary new TV mode was created as a way to enhance filmmakers’ creative decisions by deliberately doing the opposite of what they intended. This new “Subversive Filmmaker Mode” for supported TV models is aimed at giving viewers an inconsistent, cinematic representation of images as the filmmakers never intended, in terms of color, contrast, aspect ratio and frame rates.
During the development process, Johnson and the UHDA faced strong opposition from over 400 filmmakers, including 140 directors and cinematographers. The Alliance was also urged to abandon the “ludicrous” TV setting by the Directors Guild, American Society of Cinematographers, American Cinema Editors, DGA and The Film Foundation.
Last month Johnson seemed to be relenting during discussions with some of his mentors, including Martin Scorsese. The Knives Out director agreed that motion smoothing was the “Skynet” of TV viewing modes, and that he would cease involvement in a mode that could be even more detrimental.
This morning, however, Johnson subverted everyone’s expectations at a press conference where he introduced the new TV setting. “Your evil John Connor has arrived,” he said before explaining the new technology to the assembled press.
Johnson went on the say that home theater technology is in a “Golden Age,” but warned that “many TVs ship with the post-processing settings you’d expect.” He noted the new “Subversive Filmmaker Mode” offers the following:
“It has a single button that randomizes the settings so it creates an all-new way of viewing the film. Imagine talkies suddenly becoming upside down silent films! Or maybe your favorite Noir is lit up like Times Square on friggin’ New Year’s Eve!”
He got in a laugh as he added, “If you love movies, Subversive Filmmaker Mode will make your movies look like poo poo, because it’s the last thing you’d expect from a top-of-the-line UHD TV.”
LG, Panasonic and Vizio will be first to implement Subversive Filmmaker Mode in future TVs, though they didn’t say when it would be available.
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